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5 Questions to Ask at Your Child’s Back-to-School Dental Visit – American Dental Association

Posted on September 4, 2018 by Innovate Direct

"School will be back in session before you know it. Send your child off to class with a new bookbag, fresh pencils and a healthy smile." Not sure what to expect at your child's back to school dental visit? — Innovate Dental Source: 5 Questions to Ask at Your Child's Back-to-School Dental visit

The Top 10 Reasons You Need SEO – Forbes

Posted on August 29, 2018 by Innovate Direct

"By now, most marketers and business owners know that SEO is a critical factor for driving website traffic." We all know how crucial SEO has become...read this article to learn why! — Innovate Dental Source: The Top 10 Reasons You Need SEO - Forbes

AAPD research: Don’t delay early dental visit

Posted on August 21, 2018August 21, 2018 by Innovate Direct

Your child should have their first visit to the dentist after the first tooth appears. To read more on this, check out this ADA news article. — Innovate Dental Source: AAPD research: Don't delay early dental visit

Four Ways Technology Can Improve Patient Communication | The Dental Geek

Posted on August 1, 2018August 7, 2018 by Innovate Direct

Technology is your dental practice’s best friend. Whether it’s patient surveys, scheduling, or appointment reminders, online communication can save you valuable time and avoid headaches! Here is a great read on 4 ways technology can help you communicate with patients. — Innovate Dental Source: Four Ways Technology Can Improve Patient Communication | The Dental Geek

Why Direct Mail Marketing Is Far From Dead

Posted on July 23, 2018August 1, 2018 by Innovate Direct

Although digital marketing yields considerable power in 2017, don't underestimate the weight of direct mail. Source: Why Direct Mail Marketing Is Far From Dead "Direct mail could be considered superior to other marketing channels based on recent statistics and studies." We all know there has been a huge push with digital marketing, but that does not mean direct mail is dead or dying....

Email Marketing: 21 Strategies to Digitally Blast your Dental Office | The Dental Geek

Posted on July 16, 2018July 9, 2018 by Innovate Direct

Email marketing is a great investment for your dental practice, but it can be hard to know where to start. Check out this article with 21 email marketing strategies for helpful tips and best practices! — Innovate Dental Source: Email Marketing: 21 Strategies to Digitally Blast your Dental Office | The Dental Geek

7 Toothbrushing Tunes Kids (and Parents) Will Love | American Dental Association

Posted on July 13, 2018July 9, 2018 by Innovate Direct

Getting kids to brush their teeth can be a challenge. Here’s one strategy to make brushing teeth less of a chore: Music! Most kids love to sing, and associating the task of brushing their teeth with a song can make all the difference. Check out this article for 7 toothbrushing tunes that will make those two minutes fly by! — Innovate Dental Marketing Source: 7 Toothbrushing Tun...

How to Find the Right Mailing List

Posted on July 12, 2018August 1, 2018 by Innovate Direct

A direct mail expert explains exactly what types of mailing lists are out there and how to choose the best ones. Source: How to Find the Right Mailing List Direct mail is making its way back and what a better time to get ahead of the game then now. A big part of direct mail is knowing your target audience and how to reach them. Check out this article that goes over ways of f...

Direct Mail Has a Greater Effect on Purchase Than Digital Ads – DMN

Posted on July 11, 2018July 18, 2018 by Innovate Direct

A Temple University study finds that direct mail tops digital media for engagement time and ultimate purchase. Source: Direct Mail Has a Greater Effect on Purchase Than Digital Ads - DMN "Digital ads seized the attention of consumers quicker, but physical ads held that attention longer, elicited a greater emotional reaction, and played a more direct role in ultimate purchase decision...

Drinking Wine Might Prevent Cavities | Science Daily

Posted on July 9, 2018July 9, 2018 by Innovate Direct

The health benefits of drinking wine are diverse. A glass of red wine every day can provide antioxidants, boost your immune system, and reduce your risk of stroke. Add one more to that list: Better oral health. A new study shows that sipping red wine may actually protect your teeth and gums from bacteria and cavities. How does it work? Well, wine contains "polyphenols" - a fancy term for be...

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