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Direct Mail Statistics

Posted on February 12, 2019February 12, 2019 by Tahlia Nanpei

Direct Mail Still Gets the Best Response Direct mail household response rate is 5.1% (compared to .6% email, .6% paid search, .2% online display, .4% social media). This is the highest response rate Data Marketing & Analytics has ever reported, since coming out with the Response Rate Report in 2003. Direct mail median household return on investment is 29% (compared to 124% emai...

4 Reasons to Use Direct Mail Marketing Instead of Email Marketing

Posted on February 6, 2019February 6, 2019 by Tahlia Nanpei

Direct mail marketing vs email marketing

Direct mail isn’t going anywhere anytime soon. It’s undeniable that technology has changed the direct marketing industry. However, it has not irreparably damaged direct mail marketing. To the contrary, direct mail has been enhanced by web technologies in many ways. Direct mail is great at getting leads to visit your web-page, encouraging customers to buy online or collecting information (includin...

3 Steps to Finding the Right Cosmetic Dentist for You

Posted on January 17, 2019February 5, 2019 by Tahlia Nanpei

Whether you're fixing a few minor problems with your teeth's appearance or contemplating a complete “smile makeover,” you need to have confidence in the dentist performing the work. Your area may offer a lot of choices in cosmetic dentists, so it can be difficult to narrow your decision to one. To help you out, here's a 3-step process for finding the cosmetic dentist who's ri...

Ways to Keep Your Teeth Healthy | Healthline

Posted on January 10, 2019December 31, 2018 by Tahlia Nanpei

Achieving healthy teeth takes a lifetime of care. Even if you’ve been told that you have nice teeth, it’s crucial to take the right steps every day to take care of them and prevent problems. This involves getting the right oral care products, as well as being mindful of your daily habits. 1. Don’t go to bed without brushing your teeth It’s no secret that the general recommendation is...

Finding Better Dental Tools to Clean Older Teeth | AARP

Posted on January 3, 2019December 31, 2018 by Tahlia Nanpei

Whitening products Toothpaste that contains hydrogen peroxide can whiten teeth over time. Whitening strips apply a thin layer of a peroxide-based gel that also has a whitening effect over time. Some mouthwashes also include hydrogen peroxide; a 2013 study found that using them for 12 weeks achieved results similar to two weeks of using a whitening gel. While the American Dental Associ...

The Business Wheel | Innovate Dental Marketing

Posted on December 20, 2018December 21, 2018 by Tahlia Nanpei

Happy Holidays! In November for Thanksgiving, I wrote an article introducing "Magic Moments", a tradition I instilled with my family to share special events and moments from the prior week. I shared this idea with others like yourself, in hopes that this practice might help you take a moment to capture special moments that happen to you and your family on a weekly basis. As we approach the H...

Five Tips for Managing Pediatric Dental Anxiety | Dentistry Today

Posted on December 18, 2018November 26, 2018 by Tahlia Nanpei

Dental anxiety is prevalent among children. It has been found that as many as 19.5% of school age children are afraid of dentists. Treating a child with dental anxiety presents a challenge to the dental clinician. In fact, it has been reported that dentists consider the fearful child to be among the most problematic types of patients. In general, children tend to do best when their li...

The Technology Boom in Dentistry | Dentistry Today

Posted on December 11, 2018November 26, 2018 by Tahlia Nanpei

General practitioners today are facing quite a bit of pressure to add several different technologies to their practices. Dental professionals are being bombarded with information coming from all sides: manufacturers, lecturers, authors, and academia. Furthermore, there is information crawling all over traditional and social media about new processes for instant crowns, instant smiles...

Your Top 9 Questions About Going to the Dentist—Answered! | American Dental Association

Posted on December 4, 2018November 26, 2018 by Tahlia Nanpei

Whether you are 80 or 8, your oral health is important. Did you know that 100 million Americans fail to see a dentist each year, even though regular dental examinations and good oral hygiene can prevent most dental disease? Here are some frequently asked questions about going to the dentist. — Innovate Dental Marketing Source: Your Top 9 Questions About Going to the Denti...

U.S. Postal Service Announces New Prices for 2019 | USPS

Posted on December 3, 2018December 3, 2018 by Tahlia Nanpei

The United States Postal Service filed notice with the Postal Regulatory Commission today of price changes to take effect Jan. 27, 2019. The proposed prices, approved by the Governors of the Postal Service, would raise Mailing Services product prices approximately 2.5 percent. Shipping Services price increases vary by product. For example, Priority Mail Express will increase 3.9 percent and Pri...

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