Although digital marketing yields considerable power in 2017, don’t underestimate the weight of direct mail.Source: Why Direct Mail Marketing Is Far From Dead “Direct mail could be considered superior to other marketing channels based on recent statistics and studies.” We all know there has been a huge push with digital marketing, but that does not mean direct mail is dead or dying. According to this article, direct mail is to be considered superior to other marketing channels. Read the article to find out more. -Innovate Dental Marketing