The honest answer? It depends on your market and your goals, but there are good starting points.

Your Location:

• Smaller / Less competitive areas can see success with budgets in the $500 – $1,000 / month range
• Big metros or highly competitive areas often need more like $1,500 – $2,500+ / month to compete

Your Goals:

• If you just want a steady flow of new general patients, the lower end of the range can work
• If you want to push high-value services (Invisalign, veneers, implants), you’ll usually want more budget

How fast you want to move:

Google ads is an auction based system so the more budget you have = the more clicks and data faster. This means you get more activity and we get more data to optimize quicker and scale the winners.

We will recommend a budget that matches your local competition and goals or we can work with a budget that you have in mind!

Your current website will work as a starting point, as long as it clearly shows your services, location, and an easy way to call or book.

That said, a dedicated landing page is ideal because we can:

• Match the page exactly to the ad (emergency, whitening, Invisalign, etc.)
• Remove distractions and extra menu items
• Make the “Call / Book Now” action impossible to miss

We typically review your existing site first. If it’s strong, we’ll use it. If we see a big opportunity to improve conversions, we’ll recommend a simple, high-converting landing page for your key campaigns.

Absolutely. We can build campaigns specifically around cosmetic keywords like “teeth whitening near me,” “veneers near me,” “Invisalign consult,” and “smile makeover.”

That means your budget is focused on people who are already searching for those high-value treatments, not just general dentistry. We’ll write ad copy and set up targeting so your practice shows up for the cosmetic cases you want more of, then send those clicks to a page that’s built to convert them into consults.

You’re not alone—many practices have “tried Google Ads” and felt like it didn’t work. In most cases, the problem isn’t Google itself, it’s how the campaigns were set up and tracked.

Common issues we see:

• Ads targeting very broad keywords (wasting budget on low-intent searches)
• No call or form tracking, so it’s unclear what’s actually working
• Sending traffic to a weak or generic page that doesn’t convert
• “Set it and forget it” management with no ongoing optimization

When we take over, we start with an audit of what was done before (if that information is accessible), tighten up the targeting, fix the tracking, and rebuild campaigns around the services you actually want to grow. Our goal is to make Google Ads feel less like a gamble and more like a measurable, repeatable source of new patients.

No. We don’t lock practices into long-term contracts. You stay because the campaigns are working—not because you’re stuck in an agreement. We typically work on a month-to-month basis, so if it’s not a good fit, you’re free to pause or stop at any time.