With more owners aware of the need for good canine dental health, manufacturers have upped their offerings with an eye on efficacy, convenience and price.Source: Oral Care Is On the Rise – Pet Product News – January 2018 Oral health care is very important and this also applies to animals oral care. More pet owners are becoming aware of the need for pet oral care and dental treats have made a big impact in the past year. “With National Pet Dental Health Month just around the corner—in February, to be exact—retailers and manufacturers said now is the time to promote the category and prime the pump up for sales.” Are you aware of your pets oral care? -Innovate Dental Marketing