Marketing leaders of Johnson and Johnson, J.P. Morgan, IBM and SoFi discuss their biggest learnings.
Marketing comes in many different forms and it is great to study strategies that have been proven to work by major well known companies like IBM. This article touches on marketing rules some big companies swear by and who better to take advice from than the best. “What else works? Direct mail. “God forbid I say this out loud as a digital native, but direct mail is still important to us. It explains our offer fully on a one-to-one basis. We see all of our channels perform better when we drop our direct mail,” Bradford explained.” It has been proven time and time again that companies show better numbers in marketing when it comes to direct mail even in the digital age we are in. People still like to have a tangible thing in their hand to touch and process. Check out this article to find out more on these companies marketing strategies.
-Innovate Dental Marketing