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Search Engine Optimization from Innovate Dental Marketing

March 18, 2022

Innovate is well-versed in Organic (non-paid) SEO, and we are excited to put our tribal knowledge to use for your dental practice. We can utilize multiple tools that will help you generate new patients for your practice. Join Katie Cross, Innovate’s Web & Advertising Specialist, as she walks you through the process of Search Engine Optimization and how the team at Innovate connects with you and your dental practice’s mission. 

Want to learn more about Innovate Dental Marketing?

Hey guys, Katie Cross here with Innovate Dental Marketing, and I are here today to talk about SEO. I promise this will be quick, short, and sweet. You’ll learn some things and find out more about what we do.  

Search Engine Optimization is your SEO search engine. You have heard of it before, and you use it every single day. When you click on Google, Yelp, Bing, Yahoo, or any of those platforms you use to search for something you need; those are your search engine platforms. And the optimization part is where we come into help.  

So for our SEO Package: You may ask: “What does your on-page optimization include? Think of this as the back-end of your site, what you can’t see when you’re just clicking through but what is making your website work. These are things like your meta title, meta description, image alt tags, all of what functionally makes up your website; but also what Google is looking for.  

Google will manually crawl your website all the time because Google looks for how many keywords pop up, what are the most popular keywords you use, and what shows to the Google algorithm; that is how Google will rank your website. It is one of the ways Google determines which dentists to display at the top of search results when someone searches “dentist near me”, “dentist nearby”, or “dentist near my location”, whether they’re in Houston, Texas, or wherever they are located.  

So as you can imagine, it is important, especially when people are looking for you all the time. 

"Search Engine Optimization is the SEO search engine, you have heard of before you use it every single day. When you click on Google, Yelp, Bing, Yahoo, or any of those platforms you use to search for something you require; those are your search engine platforms. And the optimization part is what we are here to help with."

What this looks like for us, for $399 per month, we will be “cyber janitors” that will go in and connect with your mission, whatever keywords you want to be showing up for; that is what we target. And we will consistently connect with you, your goals, and how you want to show up. So if you want a new Invisalign client, or if your main focus for this month is to get more veneer patients, then we can work with that and figure out what keywords people are actively searching for and then apply those within the back-end of the site. Nothing you will see on the front end per se, but those keywords are actively telling Google, We do Invisalign, and we can be trusted because we know what we’re talking about with Invisalign. Because there is a back-end analysis, and back-end keywords will tell Google “Yes this is something that we do, not just something that’s just casually mentioned on our site”. 

And really, it is as simple as that. It is something that you can manually go into your site and can add those keywords, you can look up articles on how to do it, and you can download the plugins that might help; BUT, for $399 per mo., you could hire us, we will ensure that those get done as effectively as possible, we will send you reports about it, we will let you know how it is working, and also if you have a shift in focus; we will do that too. As I said, we will want to check back in with your mission and see if you hit your goal for Invisalign patients and now you need General Hygiene patients; let’s focus on that, let us shift gears a little bit, and pull those different levers so we can make that happen.  


So reach out to us, call us, fill out a form, or contact us online, on Facebook, or through our Socials. If you have any other questions, we would love to talk to you and connect to your mission. We look forward to hearing from you and hope to work with you soon.

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