Innovate is well versed in Organic (non-paid) SEO, and we are excited to put our tribal knowledge to use for your dental practice. We have the ability to utilize multiple tools that will help you generate new patients for your practice. Join Katie Cross, Innovate’s Web & Advertising Specialist, as she walks you through the process of Search Engine Optimization and how the team at Innovate connects with you and your dental practice’s mission.
Hey guys, Katie Cross here with Innovate Dental Marketing, and I are here today to talk a little bit about SEO. I promise this will be quick, short, and sweet and you’ll learn some things and find out a little bit more about what we do.
Search Engine Optimization is your SEO search engine, you have heard of it before, you use it every single day. Every time you click on Google, Yelp, Bing, Yahoo, or any of those platforms that you use to search for something that you need; those are your search engine platforms. And the optimization part is where we’re here to help.
So for our SEO Package, what’s included in your on-page optimization. Think of this as the back-end of your site, what you can’t see when you’re just clicking through but what is making your website work. These are things like your meta title, your meta description, your image alt tags, all of what functionally makes up your website; but also what Google is looking for.
Google will manually crawl your website all the time because they’re looking for how many keywords pop up, what are the most popular keywords you’re using, and what is actively being shown to Google’s algorithm; and that’s how Google will rank your website. It’s one of the main factors of how you are ranking on Google. Whenever someone looks up “dentist near me” or “dentist nearby” or “dentist near my location” whether that’s in Houston, Texas, or wherever you are, that’s one of the ways Google figures out who to put at the top of those search pages.
So as you can imagine it is incredibly important, especially when people are actively looking for you all the time.
What this looks like for us, for $399 per month we will be those “cyber janitors” that will go in and connect with your mission, whatever keywords you want to be showing up for; that’s what we’re going to target. And we will consistently connect with you and what those goals are and how you want to be showing up. So if there’s something that you’re really wanting, like a new Invisalign client or if your main focus for this month is to get more veneer patients, then we can work with that and figure out what keywords people are actively searching for and then apply those within the backend of the site. Nothing that you’ll even see on the front end per se, but those keywords are actively telling Google “Hey we do Invisalign, we can be trusted because we know what we’re talking about with Invisalign” because here’s a whole back-end analysis and back-end keywords that will tell Google “yes this is something that we do, not just something that’s just casually mentioned on our site”.
And really, it’s as simple as that. It’s something that you can manually go into your site and you can add those keywords, you can look up articles of how to do it, you can download the plugins that might help; BUT, for $399 per month you could hire us and we will ensure that those get done as effective as possible, we’ll send you reports about it, we’ll let you know how it’s working, and also if you have a shift in focus; we’ll do that too. Like I said, we’ll want to check back in with your mission and see if you hit your goal for Invisalign patients and now you just need General Hygiene patients; let’s focus on that, let’s shift gears a little bit and pull those different levers so we can make that happen.
So reach out to us, call us, fill out a form, contact us online, on Facebook, our Socials. If you have any other questions, we would love to talk to you and to connect to your mission. We look forward to hearing from you and hope to work with you soon.