Even in the rush to become “digital first,” direct mail still has a serious role to play. Also: a trove of #GivingTuesday email subject line ideas.
Source: Thursday Buzz: Direct Mail Stays Strong   It seems like all the marketing buzz these days is on digital methods like search, social media, and email. But direct-mail marketing may be poised to be more effective and powerful than ever. Check out this good read to find out more!