Michael Fleming is the President and CEO at Innovate Dental Marketing, a dental marketing agency headquartered in the sprawling multi-cultural and taco mecca of Houston, Texas.
He is passionate about the art of dental marketing and helping dental practices and Dental Service Organizations across the country grow their business and live in abundance.
Outside of work, Michael is a passionate and enthusiastic soul who loves creating amazing memories with his beautiful wife and 4 children.
In addition to his roles as Father, Dad, and CEO, Michael is also a youth baseball/soccer/basketball/football coach, author, airplane pilot, weekend mariner, musician, philanthropist, artist, and all-around good guy that his mother would be very proud of!
I have been working with Innovate Dental Marketing for close to 13 years and they have always been professional and helped me present my business to the public in the best way possible! Having tracked the results of campaigns with them over the years they, and the materials they assisted to create have directly helped me bring in over 1262 new patients in need of care that I offer.
Cody (one of Innovate’s founders) has always been there with enthusiasm and energy and brought ideas from his vast experience with many dental practices to help me attract new patients. Katie, who is the guru of all things online has always been there helping to track what’s working and what needs tweaking to help keep us visible to those who are in need of our services.
Emily, who does our website management has been outstanding to work with…promptly getting updates when we throw new ideas/content at her to put on the site, and has been excellent to collaborate with on building campaigns to attract patients in need of our care to our website and to our practice.
David A. Zeitlin, DDS
Working with Innovate
New patients attributed to campaigns*
Web ● Digital ● Email ● Print ● Direct Mail
More spend won’t fix the wrong strategy
Five vendors often create five different brands
More leads don’t help if conversion is broken
Implant patients shouldn’t be marketed like hygiene patients
From strategy and branding to ads, websites, SEO, print, and reporting – we do it all under one roof so everything works together.
Before launching Innovate Dental Marketing in 2006, we worked together helping top advertising agencies across the country place media and grow their clients. We saw firsthand what worked, what didn’t, and how often good strategy got lost between too many handoffs + and too little accountability.
So we built something different.
Innovate started by helping independent dental practices compete, grow, and make smarter marketing decisions. Then, as dentistry changed and DSOs began rapidly expanding, we changed with it. We worked alongside both single-location practices and growing dental organizations through one of the biggest shifts the industry had seen.
That experience gave us something you cannot manufacture overnight: perspective.
We understand that a general dentistry campaign is not the same as an implant campaign. A single-location practice has different priorities than a growing DSO. And the right marketing plan is not simply the one that generates the most clicks — it is the one that moves the practice toward its actual goals.
More than 20 years later, that is still what drives Innovate.
We help dental practices turn ambitious goals into practical strategies — and then we have the in-house team to actually execute them.
Your goals are the starting point. Our job is to help you get there.
Innovate Dental Marketing was founded in 2006 after seeing firsthand how fragmented marketing could become when strategy, creative, media, print, and reporting were handled by different vendors.
We built Innovate to give dental practices a more connected approach — one team, one strategy, and marketing built around the goals of the practice.
More than 20 years later, that idea still drives everything we do.
Michael is passionate about the art of dental marketing and helping dental practices and Dental Service Organizations across the country grow their business and live in abundance.
In addition to his roles as Father, Dad, and CEO, Michael is also a Youth Baseball/Soccer/Basketball/Football Coach, Author, Airplane Pilot, Weekend Mariner, Musician, Philanthropist, Artist, and all-around good guy that his mother would be very proud of!
Cody is passionate about working with people, solving problems, and creating marketing solutions that fit each dental practice. He believes the customer experience is what makes Innovate special and works closely with clients and the team to make sure every project is clear, thoughtful, and exceeds expectations.
Outside of Innovate, Cody enjoys spending time with his wife, Cassandra, and their four children. He can often be found coaching wrestling and baseball, traveling, or spending time in Newport Beach and Las Vegas.
We share ideas, wins, lessons, and a look behind the scenes on LinkedIn.
Follow along to see what the Innovate team is building, learning, and celebrating.
