If you want your practice to show up when someone searches “dentist near me,” there are three main places you need to focus:
These are the listings at the top of the search results that say “Sponsored.” Google Ads can help your practice appear immediately for high-intent searches, especially in competitive markets. If you want fast visibility, this is one of the most direct ways to get in front of potential new patients.
Next is the map pack — the local listings that appear with the map. This is where our Enhanced Local service comes in. Google tends to reward profiles that are regularly and continuously optimized, not ones that are left untouched. Things like updated business information, services, photos, posts, reviews, and review responses all play a role in helping your practice show up
Below the ads and map pack are the organic website listings. This is where SEO matters. SEO helps your practice rank higher in the non-paid search results by improving your website content, service pages, location relevance, technical setup, and overall authority.
The best strategy is not choosing just one. It is showing up in all three places:
Google Ads for paid visibility
Google Business Profile for map pack visibility
SEO for organic website visibility
When your practice is dominating all three, you are in a very strong position to win more clicks, more calls, and more new patients.
We will help make sure your marketing is working to bring more of them through the door.
Want to know where your practice should start? Contact Innovate Dental Marketing to build a strategy that fits your goals, market, and growth stage.
