A Temple University study finds that direct mail tops digital media for engagement time and ultimate purchase.
Source: Direct Mail Has a Greater Effect on Purchase Than Digital Ads – DMN
“Digital ads seized the attention of consumers quicker, but physical ads held that attention longer, elicited a greater emotional reaction, and played a more direct role in ultimate purchase decisions.” It is always great to still have ads go out where people can physically hold them in their hands to really grab their attention. Check out this article for more on why direct mail has such a great affect on people.
-Innovate Dental Marketing