Success Story: Implant Provider – How Smarter Targeting Helped Show Up 17% More Often
By tightening geographic targeting instead of simply increasing spend, we helped a dental implant provider make its existing Google Ads budget work harder. Within one week, the practice’s ads were showing 17.1% more often in the areas that mattered most.
When a dental practice is losing visibility in Google Ads, the easiest recommendation is often:
Sometimes, increasing the budget is the right answer. But we also know that dental practices don’t have unlimited marketing budgets — and before asking a client to invest more, we want to make sure we’re getting as much as possible out of the budget they already have.
Recently, one of our dental implant provider clients in Ocean Springs, Mississippi gave us a perfect example.
During one of our recurring strategy calls, we reviewed the client’s Google Ads performance and identified a major opportunity.
Their Search Lost Top Impression Share (Budget) was sitting at 56.8%.
In simple terms, Google was telling us that the practice was missing a significant percentage of opportunities to appear in the top ad positions because the campaign’s available budget wasn’t sufficient to capture all of the eligible searches.
That’s a big number — especially for a high-value service like dental implants. The obvious solution would have been to simply recommend a larger Google Ads budget. And yes, additional budget could have helped. But that wasn’t our first recommendation.
Before asking the client to increase their investment, our team took a closer look at the campaign’s geographic targeting.
The question wasn’t just: “How do we get more budget?”
It was: “How do we make the existing budget work harder?”
We identified opportunities to tighten the campaign’s targeted location and concentrate the client’s ad spend in the areas that mattered most to the practice. By reducing wasted geographic reach, we could give Google more budget to compete for relevant searches within the client’s priority market.
Within just one week of making the targeting adjustments, the client’s ads were showing 17.1% more often than they had before.
No dramatic budget increase.
No complete campaign rebuild.
Just a strategic adjustment based on what the data was telling us. For a dental implant provider, that additional visibility matters. Every additional opportunity to appear in front of someone actively searching for implant treatment represents another potential high-value patient.
Metrics like clicks, impressions and cost per lead are important. But good dental marketing requires looking deeper. A 56.8% lost impression share shouldn’t automatically lead to a recommendation to spend 56.8% more money. It should lead to questions:
That’s the difference between simply running Google Ads and actively managing a dental marketing strategy.
There are certainly situations where the data tells us that a client should increase their advertising budget — particularly when a campaign is performing well and additional investment could generate meaningful growth.
But our job isn’t simply to tell clients to spend more. Our job is to understand what their campaigns are telling us, identify opportunities, and make recommendations based on the goals and realities of the practice.
For this implant provider, a smarter geographic strategy helped their ads appear 17.1% more often in only seven days. And sometimes, the biggest opportunity isn’t finding more money to spend.
It’s finding a better way to spend the money you already have.
Yes. Google Ads can be particularly valuable for dental implant marketing because they allow practices to reach high-intent prospective patients who are actively searching for treatments such as dental implants, implant dentists, and full-mouth restoration. Because these searches can also be highly competitive, campaign structure and budget management are especially important.
As a dental marketing agency, we regularly analyze where ads are appearing, which searches generate qualified leads, geographic performance, keyword performance, conversion data, impression share, and other campaign signals. The goal should be to direct more of the existing budget toward the searches and prospective patients most valuable to the practice.
Dental marketing is not one-size-fits-all. Someone searching for a general dentist behaves differently from someone researching a $20,000+ restorative or implant treatment. A dental marketing company that understands those differences can build campaigns around patient intent, treatment value, geographic reach, and the practice’s actual growth goals.
We’re here to help! Give us a cal!
