For this Salt Lake City, UT dental office, the priority was clear: they wanted to attract more new Medicaid patients.
To support that goal, we focused on creating stronger visibility across the three main areas where patients are most likely to find a dentist on Google: paid ads, the local map pack, and organic search results.
The client wanted to increase visibility for Medicaid-related dental searches in their local market.
Instead of only focusing on one marketing channel, we recommended a more complete strategy that would help the practice show up in multiple places when prospective patients searched for Medicaid-friendly dental care in Salt Lake City.
The goal was to make the practice more visible across:
Google Ads
Google Business Profile / map pack results
Organic SEO listings
By aligning all three areas around the same patient intent, we could help the practice build stronger search presence and capture more qualified opportunities.
The strategy was built around one core idea: if the client wanted to grow Medicaid patient volume, their digital presence needed to clearly support Medicaid-related search intent.
That meant shifting the focus of SEO, GBP, and Google Ads toward the types of searches these patients were already using.
Our approach included:
Optimizing website content for Medicaid-related dental keywords
Strengthening local SEO signals tied to Salt Lake City
Improving Google Business Profile visibility and relevance
Aligning Google Ads messaging with Medicaid patient search intent
Creating consistency between paid ads, local listings, and organic search
Rather than treating each platform separately, we connected the strategy across all major Google touchpoints.
When a prospective patient searches for a Medicaid dentist, they may not immediately choose the first result they see. They may click an ad, scan the map pack, read reviews, or visit the website before deciding who to call.
That is why owning multiple areas of Google matters.
By focusing the client’s strategy across ads, GBP, and SEO, we helped create a stronger and more consistent search experience. This type of alignment can also improve trust. When a practice appears in more than one place on Google with clear, relevant messaging, it reinforces that the office is a strong local option for that specific need.
After the April updates were made, the client noticed a meaningful improvement in patient activity and overall performance.
Their feedback said it best:
“Things are so good. After we touched base last time and made the small changes, things seem better. We are happy on our end currently!! Keep doing what you’re doing.”
That kind of feedback is exactly what we want to hear. The changes were not just theoretical SEO improvements. They were connected to what the client was experiencing inside the practice.
After a month of this strategy, the client also chose to increase their monthly marketing budget by approximately 48%, a strong signal that the strategy was creating enough confidence and momentum to invest further into growth.
This success story shows the value of aligning SEO, Google Business Profile optimization, and Google Ads around one clear patient growth goal.
For this Salt Lake City dentist, the goal was not just more traffic. It was more visibility among Medicaid patients who were actively searching for dental care.
Whether your practice is trying to attract Medicaid patients, emergency dental patients, cosmetic cases, or new families in your area, your strategy should be built around how those patients search.
At Innovate Dental Marketing, we help dental practices improve visibility, strengthen local search presence, and create marketing strategies designed specifically for them to support real practice growth.
We’re here to help! Give us a cal!
