Dental Marketing

Direct Mail Statistics

Direct Mail Statistics
  Direct Mail Still Gets the Best Response Direct mail household response rate is 5.1% (compared to .6% email, .6% paid search, .2% online display, .4% social media). This is the highest response rate Data Marketing & Analytics has ever reported, since coming out with the Response Rate Report in 2003. Direct mail median household return on investment is 29% (compared to 124% emai...
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4 Reasons to Use Direct Mail Marketing Instead of Email Marketing

Direct mail marketing vs email marketing
Direct mail isn’t going anywhere anytime soon. It’s undeniable that technology has changed the direct marketing industry. However, it has not irreparably damaged direct mail marketing. To the contrary, direct mail has been enhanced by web technologies in many ways. Direct mail is great at getting leads to visit your web-page, encouraging customers to buy online or collecting information (includin...
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3 Steps to Finding the Right Cosmetic Dentist for You

Whether you're fixing a few minor problems with your teeth's appearance or contemplating a complete “smile makeover,” you need to have confidence in the dentist performing the work. Your area may offer a lot of choices in cosmetic dentists, so it can be difficult to narrow your decision to one. To help you out, here's a 3-step process for finding the cosmetic dentist who's ri...
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Ways to Keep Your Teeth Healthy | Healthline

woman smiling close up
Achieving healthy teeth takes a lifetime of care. Even if you’ve been told that you have nice teeth, it’s crucial to take the right steps every day to take care of them and prevent problems. This involves getting the right oral care products, as well as being mindful of your daily habits.   1. Don’t go to bed without brushing your teeth It’s no secret that the general recommendation is...
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Finding Better Dental Tools to Clean Older Teeth | AARP

older couple sitting on bench
  Whitening products Toothpaste that contains hydrogen peroxide can whiten teeth over time. Whitening strips apply a thin layer of a peroxide-based gel that also has a whitening effect over time. Some mouthwashes also include hydrogen peroxide; a 2013 study found that using them for 12 weeks achieved results similar to two weeks of using a whitening gel. While the American Dental Associ...
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The Business Wheel | Innovate Dental Marketing

Wheel of Life
Happy Holidays! In November for Thanksgiving, I wrote an article introducing "Magic Moments", a tradition I instilled with my family to share special events and moments from the prior week. I shared this idea with others like yourself, in hopes that this practice might help you take a moment to capture special moments that happen to you and your family on a weekly basis. As we approach the H...
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